Ahmedabad-based electric two-wheeler startup Matter has announced actor Vicky Kaushal as its brand ambassador for the Aera electric motorcycle. Unveiled late last year, the Matter Aera will be India’s first electric motorcycle with a geared transmission. The announcement comes just days before Aera pre-orders will begin on May 17, 2023. Deliveries will start in a few weeks.
Characters in movies like Masaan, Bombay Velvet, Uri: The Surgical Strike, Sardar Udham, Raazi, Sanju are popular, and Matter believes that Vicky Kaushal’s character represents “future-forward thinking for Indian youth”. The company hopes that the sustainability changes brought to the Aera electric motorcycle and Kaushal’s representation of the brand will help the manufacturer more aggressively reach out to younger buyers.
Also read: Matter launches Aera electric motorcycle in India, promises up to 150km range
Commenting on bringing Vicky Kaushal on board, Matter Group CEO and Founder Mohal Lalbhai said: “We strongly believe in communication and the power of human emotions to drive messages. Our shared goal in partnering with Vicky Kaushal to launch Matter Aera is to inspire Cyclists adopting sustainable mobility will create new norms in the future. We are excited to connect with our customers through our carefully crafted communications, delivering information on future technologies in mobility.”
The Matter Aera is expected to be India’s first geared electric motorcycle with a four-speed gear, which will help accelerate the bike from 0-60 km/h in under 6 seconds. The bike will also feature a liquid-cooled electric motor and battery pack, a first for the country, which is expected to help with thermal management, improve performance and ensure longer battery and powertrain life. Matter claims a range of 125km on a single charge and the flexibility to charge the e-scooters anywhere in the country using the 5amp on-board charger system.
The Aera electric motorcycle will also come with features like navigation, music and calling, and a 7-inch touchscreen console, which will help it stand out from competitors. Matter will begin selling the Aera 5000 and 5000+ series at ¥144,000 and ¥154,000 (ex-showroom), respectively. The Matter Aera 6000+ with a range of 150 kilometers will be available at a later date. Matter said it has planned a branding campaign with Vicky Kaushal, which will launch soon and will showcase the company’s products and technology to the general public.
First published date: May 10, 2023 at 18:02 PM CST