Aston Martin has launched its Formula 1 team’s pit garage as the backdrop for its online configurator.
The new option follows the Aston Martin Aramco Cognizant F1 Team’s successful podium finish at the Bahrain Grand Prix.
Customers, fans and dealers can now use the F1 pit garage as a backdrop when designing their dream Aston Martin. Their custom cars can be viewed alongside the AMR23 Formula 1 car.
Exclusive parking space
The Aston Martin Configurator allows users to visualize the DBS, DB11 and Vantage supercars, as well as the DBX performance SUV.
Those options include the mighty DBX707, which is currently Formula 1’s official medical car.
As well as the modern F1 team garage, the configurator now includes the historic Brooklands circuit as a backdrop. This was added to celebrate the 100th anniversary of the British brand.
Once users have created their ideal Aston Martin, a personalized brochure can be downloaded. Configurations can also be shared on social media.
trophy on display
Also visible inside the virtual pit garage is the magnificent third-place trophy awarded to Fernando Alonso at the Bahrain Grand Prix. Presented in high-definition 3D, fans can zoom in to see the team’s first trophy of the season up close.
Renato Bisignani, Aston Martin’s head of global communications, said: “Recent brand research shows that almost 90% of our customers are passionate about Formula 1, and we believe this The performance-inspired environment will create further synergy between track and road, allowing our customers to specify all of our models in the Aston Martin Aramco Cognizant Formula 1 Team pit garage.
“Our configurator has always been designed to engage, inspire and inspire, and more than half of our customers now use this digital tool in their buying journey. We are therefore committed to further expanding its offering and developing unique features as we part of the focus on delivering a luxury digital experience to customers.”
The updated configurator is now live aston martin website.
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