Aston Martin is working on its first electric car, due in 2026, the brand’s chairman Lawrence Stroll has revealed. The British automaker will reveal details of its plans for the next five years, including product strategy, on June 27, Autocar UK reports. The report also said Aston Martin was developing a plug-in hybrid model as well as an upcoming e-car.
As the chairman of Aston Martin pointed out, instead of betting big on electric vehicles, the brand will focus more on plug-in hybrid models to penetrate the field of greener powertrain technology. The brand’s first PHEV is scheduled to go on sale in late 2024. Stroll reportedly said plug-in hybrid technology will continue into the 2030s. He also said the car brand has not received many inquiries from customers about pure electric vehicles. However, he said the car company is on track to launch its first mass-produced electric car in 2026.
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Talking further about the upcoming EV, Aston Martin’s Chief Creative Officer Mark Reichman said it will arrive as a new product and will be based on an all-new platform. He confirmed that the upcoming BEV will not be one that puts the battery on the old platform.
However, the sports car giant hasn’t revealed details of the electric model’s platform, but the company’s technical chief Roberto Fedelli confirmed it won’t come from any partnership with Chinese auto group Geely, which recently added a stake in the company. stake in the British company. “You will see that we have a different goal, we think of something completely different from the existing technology,” Fedeli further added, “Our idea is that electric is not a powertrain, but a kind of New vehicle dynamics. For that reason, we have our own roadmap in mind.”
First published date: Jun 8, 2023 at 09:21 AM CST