Ather Energy slashed the price of its 450X electric scooter on Thursday, and it’s now available at ¥98,183 (ex-showroom, Derry). Additionally, the EV maker has axed the 450 Plus variant from the lineup. In addition to this, Ather has introduced a Pro package, which provides features that were previously offered as standard and are now available as optional extras.
The EV startup’s price and lineup tweaks mean if you’re looking for an Ather 450X and don’t care too much about ride modes, touchscreens, Bluetooth connectivity, and more, you can buy this electric scooter ¥30,000 cheaper.However, if you want to buy the full-featured version of the Ather 450X, you must opt for the Pro package, which will cost ¥128,443 (ex-showroom, Derry). However, no matter how much the price and features are reduced, the power and performance of the scooter remain the same.
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The electric two-wheeler maker has adopted a new pricing and product portfolio revision strategy amid growing competition from electric two-wheeler makers. Despite being one of the most powerful e-scooters in the high-speed e-scooter segment in the country, the Ather 450X is still billed as an expensive e-scooter when compared to the Ola S1 Pro. However, with the new revised pricing, the Ather aims to challenge the Ola S1 Pro, which has already established itself as the supremacy in the segment with a relatively affordable price and many features.
The Ather 450X is powered by a 6.4 kW electric motor and can travel 146 kilometers on a single charge. The electric scooter is expected to achieve 0-40 kmph acceleration capability in 3.3 seconds. Ather believes that with this price cut, the scooter will be more affordable for many buyers, which will entice consumers to buy the 450X.
First published date: April 13, 2023 at 14:54 PM CST