The Eckes-Granini Group supports the philanthropic engagement of Europe’s most ambitious charity cycling project.
Niederholm, September 30, 2019. Since 2002, when employees of Rynkeby Foods A/S decided to cycle to Paris for a good cause, the Team Rynkeby project has become the largest bicycle charity event in Europe. In 2019, more than 2,000 cyclists from 7 countries took part in the initiative and raised €10.6 million for children with serious illnesses. An absolute record, this amount was 12.6% higher than the previous year’s result.
Team Rynkeby (1)
Eckes-Granini has been the main sponsor of the Rynkeby team since 2016 when Rynkeby Foods A/S joined the Eckes-Granini group. Thanks to its participation, over 56 million euros in donations have been collected in the 17 years since Team Rynkeby was founded. “We are proud to support this project and everyone involved in it, and we would like to thank all sponsors and drivers for their commitment. From the very beginning, those involved in this program Everyone showed incredible dedication, which really impressed us. “
Success in 2019: record donations and German participation
2019 was a particularly successful year. 2,000 cyclists from seven countries, including 55 participants from Germany, traveled at their own expense from Niederholm to Paris via Koblenz and Bonn. Thanks to the efforts of this team, the initiative achieved a record donation of more than 10 million euros. The Eckes-Granini Group, which owns the Rynkeby, God Morgon and hohes C brands, acted as main sponsor and therefore covered all costs of organizing the charity event, meaning 100% of the proceeds went to local partner organisations. The German team took to the starting line for the first time this year. Thomas Hinderer added: “We are very happy to contribute financially and personally to the success of this global project together with Team Rynkeby – hohes C. Others and to help improve the situation of those affected. “
Rynkeby Team Project
Team Rynkeby is the lighthouse project of the Eckes-Granini Group. Started by employees of the Danish company Rynkeby Foods A/S, it is now the most successful charity cycling team in Europe. Many assistants work as volunteers for 54 teams from Denmark, Sweden, Finland, Norway, Faroe Islands, Iceland and Germany. In addition to main sponsor Eckes-Granini Group with its Rynkeby, God Morgon and hohes C brands, the initiative is also supported by prominent patrons from business and industry. Efforts to establish Team Rynkeby – Europe are currently underway. The team consists of cyclists from all the countries where the Eckes-Granini Group is represented.
make a difference internationally
Local organizations dedicated to helping seriously ill children and their families benefit from donations collected each year. The Rynkeby team begins by supporting international institutions that meet the needs of cancer patients and work on the research and treatment of a variety of cancers. For example, in Denmark, donations were made to the childhood cancer organization Børnecancerfonden. A total of 160,000 euros was donated to the Deutsche Kinderkrebshilfe.
For more information, please contact:
Thomas Graf, Eckes-Granini Group GmbH
Ludwig-Eckes-Platz 1, 55268 Nieder-Olm
Tel: 0 6136 / 35 1350
Christoph Schmale / Friederike Stolz, Engel & Zimmermann AG
Am Schlosspark 15, 82131 Gauting
Tel: 0 89 / 89 35 633
Email: presse-international@eckes-granini.com
https://www.realwire.com/releases/team-rynkeby-collects-eur-10-million-in-international-donations