Bajaj Auto and Triumph Motorcycles announced their partnership in 2017, and the association’s first motorcycle will eventually be launched in India on July 5, 2023. The upcoming offering will be branded Triumph and will be manufactured in India by Bajaj, making it the most accessible model from the iconic British motorcycle maker.
Speculation and spy photos suggest Triumph will start this new chapter with two motorcycles, a roadster and a Scrambler. It’s unclear if Bajaj-Triumph will only have one or two bikes on the launch date. These teaser images reveal very little about the most affordable Triumph motorcycle yet. Although we did get a glimpse of the ribbed seats on the product.
Also read: Bajaj, Triumph working on new Royal Enfield rivals, leaked ahead of debut
The first Bajaj-Triumph motorcycle is expected to draw power from a 350-400 cc single-cylinder liquid-cooled motor. It’s also expected to get USD front forks, a rear monoshock, disc brakes at both ends, and dual-channel ABS. Motorcycles will also welcome features like ride-by-wire, ride modes, slipper clutches and adjustable levers. Previous spy shots have shown the rider on the roadster model sitting upright with arms outstretched, pedals centered.
The Bajaj-Triumph partnership will see manufacturers collaborate on motorcycles between 200-700 cc. This is the midsize market, and Bajaj has a lot of experience building bikes for KTM. Economies of scale will play a big role here, and despite having a premium brand name, expect these motorcycles to be affordable. Apart from meeting domestic demand, India will also be an export hub for Triumph’s new entry range.
As part of the next phase of the partnership, Bajaj Auto has taken over Triumph’s dealership in India from April. It will manage 15 current stores and has confirmed plans to open Triumph dealerships in more than 120 cities within the next two years. The new dealerships will remain independent of the Bajaj and KTM dealer networks and will align with Triumph’s global standards.
Triumph is targeting the modern retro motorcycle market with its debut product with the Bajaj. The new Triumph roadster will feature products from Royal Enfield, Yezdi, Jawa and Honda. It will also compete against the Harley-Davidson 440, which made its world debut the same week, just two days ago.
First published date: June 7, 2023 at 17:41 PM UST