Harley-Davidson appears to be taking a slow approach with its LiveWire electric motorcycle project. The iconic American motorcycle maker has reportedly delayed production of the LiveWire S2 Del Mar electric motorcycle until the second half of 2023, when it was supposed to roll out of the factory in the first half of this year. The Milwaukee Business Journal cited LiveWire President Ryan Morrissey in the company’s quarterly report earlier this month.
Harley-Davidson’s EV Wing not only delayed production of the LiveWire S2 Del Mar, but also lowered expected production of the electric motorcycle. Originally, Harley-Davidson’s EV wing planned to ship about 7,000 Del Mars in its first year of production, but it has now shelved that plan and lowered expectations to between 750 and 2,000 units.
Also read: Hero MotoCorp plans to expand its EV range in the next 24 months.details here
Interestingly, this is a major blow to the company, which previously planned to ship 15,000 electric motorcycles by 2024. Additionally, it expects to have positive cash flow into the coffers through 2026. Achieving this figure will be difficult, however, as revenue expectations will take a hit due to delayed production strategies and a sharp drop in output.
LiveWire claims it has shipped 597 electric motorcycles in 2022, but has always separated the number of models shipped from the number sold in its reports. It doesn’t actually reveal how many LiveWires have been sold. However, the company revealed that LiveWire earned $14 million from its zero-emission motorcycles and $33 million from its children’s Stacyc electric balance bike.
LiveWire also didn’t say when the S2 Del Mar would finally reach customers. The only information available is that production will begin in the second half of this year, but no specific timeline has been stated.
First published date: Feb 19, 2023 at 16:51 PM CST