Hero Electric launches new electric scooter, will debut on March 15

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Hero Electric released a new electric scooter on its social media accounts on Sunday. The teaser image shows an electric scooter very similar to the Hero Optima, the brand’s best-selling product to date. However, it’s unclear whether the upcoming electric scooter will be an updated version of the Hero Optima or an entirely new model. The scooter is expected to launch next week, March 15.

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Updated on:
March 12, 2023 at 9:28 am

Hero Electric's upcoming electric scooter looks like an updated version of the Optima.
Hero Electric’s upcoming electric scooter looks like an updated version of the Optima.

Speaking of teaser images, Hero Electric’s upcoming electric scooter appears to have an LED headlight mounted on top of the front cowl, with LED turn indicators in the center. As teased, the headlights, turn indicator design, and front cowl look like the Hero Optima. Alloy wheels with front disc brakes, curved seats, chunky armrests and a blue paint theme can easily be spotted in the teaser.

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In its tweet, Hero Electric hinted that the upcoming e-scooters could be equipped with connected technology. However, the company did not disclose any details. “A new era of smart and sustainable mobility is upon us,” the electric two-wheeler maker wrote in its tweet.

In February this year, Hero electric sold 5,861 electric scooters in the Indian market, marking a sharp drop in the company’s retail figures as it retailed 6,393 units in January this year. During the fiscal year, Hero Electric sold a cumulative 80,954 electric scooters.

It appears that the slowdown in the company’s monthly sales may be due to its FAME-II program subsidies being withdrawn by the government following reported fraudulent activity. The electric car maker is accused of ordering fully assembled vehicles from China, dismantling them and selling them to various ports across the country to evade taxes.

First published date: March 12, 2023 at 09:28 AM CST


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