Hero MotoCorp has announced its new partner in Costa Rica, Motosport SA, as the company prepares to expand its presence in Central America. Motosport SA has over 20 years experience in the motorcycle industry with a nationwide sales, service and parts network. It will also offer promotions and financial plans. The company will be the exclusive distributor of Hero motorcycles and scooters in Costa Rica.
Hero MotoCorp plans to retail some models in its lineup in Costa Rica. These include the refreshed styling of the Hero Xpulse 200 Advance and Hero Hunk 160R, the XPulse 200 off-roader and Xtreme 160R sold in India. The company’s product portfolio also includes the Hero Xpulse 200T, Hunk 160 and Dash 125 scooters.
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While Hero MotoCorp already operates in Costa Rica, the next phase of expansion involves opening new showrooms in key regions such as Heredia, Cartago, Liberia and Nicoya. A phased expansion plan has already begun, with the opening of the first exclusive Hero store in Uruca, an important industrial and commercial district in San Jose. The company store will showcase 13 motorcycles in different segments and will also stock spare parts and a workshop area. The company announced that the next two stores will open in the Alajuela and Paseo Colon areas.
Sanjay Bhan, Head of Global Business at Hero MotoCorp, said of the expansion in Costa Rica: “We are delighted to partner with an experienced and well-known organization such as Motosport SA in Costa Rica. Ideal partner as we present here our technologically advanced and globally benchmarked products and services. Our current focus is on developing a strong and extensive sales, service and spare parts network nationwide. We hope that our new range Motorcycles and scooters spark interest from customers.”
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Luis Perez, General Manager of Motosport SA, said: “We are very pleased to be working with Hero MotoCorp, the largest manufacturer of motorcycles and scooters in the world. They are a well-known brand globally and we believe that customers will love Hero products. We are an established name in the Costa Rican market The company, our experience and expertise in the market will allow the business to grow. The first objective is to increase our reach, increase customer recall and promote priority products. We look forward to a lasting and very successful relationship with Hero MotoCorp. “
Central America is an emerging market much like India; therefore, small capacity motorcycles and scooters are popular there as well. Additionally, customers in both markets prefer products with low cost of ownership, stylish looks and good value for money. The Hero range of motorcycles and scooters is manufactured in India and exported to Costa Rica.
First published date: May 12, 2023 at 17:24 PM CST