Joy e-Bike shows off new electric scooter ahead of launch at Auto Expo 2023


WardWizard Innovations and Mobility Ltd, the parent company of electric two-wheeler brand Joy e-Bike, has unveiled a new electric scooter, which will be launched at Auto Expo 2023 on January 12. The manufacturer is known for its range of electric vehicles including electric motorcycles and scooters.

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Updated on:
January 6, 2023 at 16:25 pm

Joy e-bike has a new electric scooter, likely a retro-themed speedster
Joy e-bike has a new electric scooter, likely a retro-themed speedster

The new Joy e-Bike is still under wraps, but its silhouette suggests a retro-themed Vespa-inspired product is in the works. The teaser also hints at alloy wheels and LED headlight units on the scooter, with lots of chrome on the side mirrors, front apron and side panels. Front disc brakes may also appear on the model in the teaser images.

Also read: From Ultraviolette to MBP: Two-Wheeler Makers at Auto Expo 2023

Details about the mechanical specifications have not been disclosed, but the upcoming product is likely to be a high-speed scooter, which may be priced in the ¥100,000 (ex-showroom) marks. At this price point, the model will feature electric scooters from Okinawa, Ampere, Ola S1 Air, and others.

In related news, Joy e-bikes ended 2022 at a record high with 5,400 sold in December 2022, a 40% increase from the 3,860 sold in December 2021. The company ended the calendar year from January to December 2022 with overall positive sales of 43,914 vehicles, double the 131.6% annual growth rate compared to 18,963 vehicles in the same period in 2021. The manufacturer also expanded its dealer network last year, in line with its aggressive growth plans.

First published date: Jan 6, 2023 at 16:25 PM CST

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