Jaguar Land Rover has revealed that reservations for the Range Rover EV will begin in 2023, earlier than the model was originally scheduled to launch in 2025. The Range Rover EV will be an important part of the brand’s electrification strategy. The all-new Range Rover EV will be built at the automaker’s Halewood plant, which the company is converting into an all-electric manufacturing facility under its Reimagine strategy, which is expected to cost $18.6 billion.
Jaguar Land Rover (JLR) has some big plans for the next few years. The luxury SUV brand plans to retain its Modular Longitudinal Architecture (MLA) that underpins the Range Rover and Range Rover Sport. The platform enables the company to build vehicles with internal combustion engines, hybrids and batteries. Overall, this platform gives auto brands the flexibility to produce vehicles that meet the needs of different markets around the world.
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Land Rover and its sister brand Jaguar have also been aggressive with electrification. Jaguar plans to launch three new electric cars, the first of which will arrive in 2025 as a four-door GT model. Jaguar will launch its new JEA platform in 2025 along with an upcoming EV offering up to 700km of range on a single charge. Jaguar says the electric car will have more power output than any previous model from the brand.
The cars are part of the brand’s Reimagine strategy, which envisions Jaguar Land Rover being named just JLR and becoming the house of the brand. Under that, Jaguar, Range Rover, Defender and Discovery will be known as separate brands. Commenting on the strategy, Jaguar Land Rover CEO Adrian Mader said the company’s earmarked investments will enable it to realize a modern luxury electric future, develop new skills and reaffirm its commitment to achieve carbon emissions by 2039. The promise of net zero.
First published date: April 20, 2023 at 09:40 AM CST