Mahindra, as one of the major automakers and SUV specialists, has a long history of focusing on the US market. That’s why the automaker has introduced the Roxor, a rugged off-roader for the US market, a modified version of the Mahindra Thar. The sentiment that dominates the U.S. market is the same as its electric vehicles. Mahindra Chief Executive Anish Shah hinted to Reuters that the OEM aims to launch its electric vehicles in the key North American market after 2027. He also revealed that it hopes to sell a range of electric SUVs in other markets around the world.
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In August 2022, Mahindra unveiled five electric concept vehicles based on the Inglo EV skateboard architecture that shares components with Volkswagen Group’s MEB architecture. The five new all-electric SUVs mark an important first step for the local car company in the world of electric vehicles. The first of these is the Mahindra XUV400, which is expected to enter production in January 2023. Interestingly, the automaker also announced plans to build a new $1.21 billion dedicated manufacturing plant for electric vehicles in Pune.
Talking about its global ambitions, the Mahindra CEO also said that the car company has set its sights on global markets, but there is no chance of an immediate launch yet. “I don’t think we’re going to launch in the U.S. for the next five years,” Shah said, adding that entering the U.S. market could take more than five years because the company has to win in some key markets first, such as Europe. He also revealed that Mahindra is considering whether it should manufacture cars in the US to benefit from the Lower Inflation Act. “We’re going to have to look at building cars closer to some of the major markets – that’s what we’re going to look at. But that’s a long way off,” he said.
First published date: Dec 17, 2022 at 09:49 AM CST
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