Matchbox die-cast model brand turns 70 this year and has big plans mark its anniversary.
To commemorate the seventh anniversary of the original Matchbox toy, a wide range of limited-edition models will be sold.
All vehicles selected pay homage to Matchbox’s heritage. The die-cast vehicles selected range from classic cars from the 1950s all the way to the latest electric SUVs.
seventy years of history
New Matchbox models feature platinum detailing to commemorate this platinum anniversary. Seven different assortments will commemorate each decade of the company’s existence, featuring many fan-favorite models.
Some vehicles are from the premium Matchbox Collectors line, such as the Jaguar D-Type and Porsche 911. They feature rich exterior detail, as well as real rubber tires.
Other highlights include a special edition Routemaster bus, as well as a Porsche 930 Turbo and an electric Mazda MX-30 – both with doors that open.
Individual 70th anniversary commemorative model series will be released annualand will host an even bigger celebration in July 2023.
Start Small, Dream Big
The Matchbox story begins in 1952 with the creation of British engineer Jack Odell. As a mechanic during World War II, Odell built miniature versions of Lesney’s die-cast rollers. This allows his daughter to bring toys to school, which only allows toys small enough to fit in a matchbox.
It was in response to Odell’s die-cast creations that the Lesney company created more miniature die-cast cars. Matchbox’s small size and affordable prices have made it a popular brand in the UK.
Matchbox was eventually acquired in 1997 by Mattel, owner of the rival Hot Wheels brand.
Most recently, Matchbox launched a project to ensure all of its toys and packaging are made from 100% recycled, recyclable or bio-based plastic materials by 2030.
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Matchbox to celebrate 70th anniversary with limited edition models