Ola Electric Announces Price Cut ¥Its flagship product, the S1 Pro electric scooter, sold 5,000 units in the country.This makes the new effective price ¥125,000 (ex-showroom, after subsidies). While Ola Electric didn’t give any specific reason for the discount, the offer does have a catch.buyers can take advantage of ¥5,000 discount only until April 16th, after which the model will revert to its old pricing ¥1.3 lakhs (ex-showroom, after subsidy).
The Ola S1 Pro electric scooter is priced at ¥1.3 lakh for the 2021 and sold for the same within a few months of its launch. Ola quickly decided to increase the price to ¥10,000, as most manufacturers tend to do after the introductory period is over.However, sales of the S1 Pro have slipped, and the top-of-the-line Ola scooter is already on the market ¥Starting from the second half of last year, the discount is 10,000. While Ola hasn’t officially reverted to the launch price yet, the S1 Pro retails for ex showroom price ¥130,000.
Also read: Ola Electric’s sales cross 27,000 units in March 2023, market share expands to 30%
The latest discount is another addition to the series of deals and freebies that Ola Electric is offering on the S1 series. The company has been aggressive with its sales strategy, and that does mean more deals and discounts on pre-showroom prices, insurance, repair kits, and more. The latest offers may also encourage some buyers to upgrade from the S1 to the S1 Pro.
That said, the prices of the Ola S1 Air and Ola S1 remain the same. S1 Air continues from ¥84,999, while the S1 ranges from ¥99,999 (all prices are ex-showroom, after subsidies). These offers have certainly encouraged more buyers to consider Ola electric scooters, and the sales numbers bear it out. The company sold more than 27,000 units in March this year, and ended fiscal 2023 with more than 200,000 units. The company says it has more than 30% market share in the Indian electric scooter market.
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Product-wise, the Ola S1 Pro comes with all the bells and whistles. The electric scooter is equipped with a 4 kWh lithium-ion battery pack and can travel 181 kilometers on a single charge. Its 8.5 kW (11.3 bhp) PMS electric motor has a top speed of 116 kmph. 0-40 kmph comes in 2.9 seconds, while 0-60 kmph takes 4.5 seconds. Recently, Ola offered to upgrade the front suspension for existing customers after several accidents and failures related to this component.
First published date: April 5, 2023 at 11:35 AM CST