Pininfarina Pura Vision concept previews futuristic electric SUV

Pininfarina Pura Vision

Automobili Pininfarina has unveiled a new design concept to inspire its next generation of electric vehicles. Named the Pura Vision, it envisages what the Italian company calls a ‘Luxury Utility Vehicle’. 

CEO Paolo Dellachà said: “Pura Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. 

“In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina [revealed last month at the Goodwood Festival of Speed]. Pura Vision previews an exciting future and shows what can be achieved if we apply our Pura design principles to an entirely new kind of vehicle.”

A sustainable future

Pininfarina Pura Vision

Dave Amantea, chief design officer at Automobili Pininfarina, added: “Pura Vision embraces the DNA of iconic vehicles from Pininfarina’s past to shape the future, with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our Pura design philosophy on a new kind of vehicle.”

The design incorporates hidden headlights and ultra-slim nanofibre lighting, along with imposing 23-inch alloy wheels, a wraparound beltline and powerful rear haunches.  

Sustainability is a key aim for the Pura Vision, which features a new herringbone textile trim made from 30 percent Nativa wool and 70 percent recycled polyester. The interior’s exposed carbon fibre and anodised aluminium mirror the materials used outside the car, while the door sill covers are created from leftover alloy wheel material.

Classic design updated

Pininfarina Pura Vision

Large ‘Lounge Doors’ are said to be inspired by the pillarless Lancia Florida saloon, designed by ‘Battista’ Farina in the 1950s. The car’s floating front seats resemble the foil of a sailing boat, and its large central display can be retracted to minimise distractions. Speakers mounted in the four individual seats give each occupant their own ‘sound zone’. Passengers even get an integrated wine cooler. 

As this is solely a styling exercise, Pininfarina has not released any powertrain or performance details for the Pura Vision concept. If it reaches production, it could be a rival for the forthcoming Aehra electric SUV – also designed in Italy.

Automobili Pininfarina will display the Pura Vision at the forthcoming Monterey Car Week in California, including at The Quail concours in Carmel.


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Pininfarina Pura Vision concept previews futuristic electric SUV

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