The Porsche Taycan EV witnessed a decline in its global sales in the first quarter of this calendar year. The German luxury performance automaker further said that it has sold more than 105,000 Taycan EVs globally to date. In the first quarter of 2023, only 9,152 units were sold, a decrease of 3.4% year-on-year. Sales figures include all three variants of the Porsche Taycan: Taycan, Taycan Cross Turismo and Taycan GTS. The Porsche Taycan accounted for 11.3 percent of the brand’s total sales in the first quarter, up from nearly 14 percent a year ago.
Porsche attributed the sales decline of the Taycan EV to the ongoing supply chain crisis. However, the automaker hopes things will improve. This suggests the Porsche Taycan EV could hit the 40,000-unit sales mark in 2023. Interestingly, the Taycan is the German marque’s first electric car and the only Porsche model in red.
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The car company said the drop in sales was due to remaining supply bottlenecks in the supplier industry, which particularly affected electric sports cars.
The automaker further said that its global vehicle sales rose 18% to 80,767 units in the first quarter of 2023 compared to the same period in 2022. It said the automaker was pleased with the growth in every sales region. However, in the pure electric field, Porsche’s sales performance did not improve compared with last year. For reference, in 2022, Porsche will deliver 34,801 fully electric vehicles, a 16 percent drop from the previous year. That accounted for 11.2 percent of the automaker’s total sales.
First published date: April 24, 2023 at 09:29 AM CST