The best-selling convertible in Rolls-Royce history is going out of production.
The Dawn convertible, launched in 2015, has become one of the British marque’s most successful models, attracting younger buyers to the Rolls-Royce marque.
However, the sun has already set as Rolls-Royce moves towards an all-electric future. The upcoming electric Specter will replace it, along with the previously discontinued Wraith coupe.
more advanced convertible
Rolls-Royce revealed the Dawn at the 2015 Frankfurt Motor Show. Following the tire tracks of the Phantom Coupe and Phantom Drophead Coupé, it’s on a mission to appeal to an “increasingly younger, generally confident and sociable customer base” for the brand.
Rolls-Royce CEO Torsten Müller-Ötvös challenged his team to create a convertible that “evokes the romance and glamor of the company’s history”. Dawn is also a suitable four-seater, not a “2+2” where the rear seats are only suitable for children.
Although the Dawn shares a platform with the Rolls-Royce Wraith, 80 percent of its body panels are bespoke. These include the hood and its unique “wake channel”.
For the car’s name, Rolls-Royce looked to the Silver Dawn drop-top coupe, which was produced in limited numbers between 1950 and 1954.
Personal this time
The Dawn is powered by a twin-turbocharged 6.6-liter V12 making 563hp as standard. However, the Black Badge model introduced in 2017 extended that figure to a mighty 593hp.
Dawn is also the basis for many special editions, including 2021 Landspeed models. This is a tribute to Captain George ET Eyston who set three land speed records using Rolls-Royce power in the 1930s.
Dawn also showcases the endless personalization options available through the Rolls-Royce Bespoke Collective. These include a bright yellow mockup created for Google VP of Engineering Benjamin Treynor Sloss.
living a “sweet life”
With the specter looming on the horizon, Rolls-Royce has now declared the hour of dawn. The company’s first electric car will arrive in showrooms by the end of 2023 — but we’ll be driving it soon.
Torsten Müller-Ötvös said: “In reviving the Dawn nameplate, Rolls-Royce has revived more than just a car. Just as it draws inspiration from the glamorous convertible, the contemporary Dawn has become a ‘sweet life’ car.” “Characteristics of the modern expression of” – a way of life that embraces the beauty and abundance of life.
“As Dawn production draws to a close, we can look back at a remarkable chapter in the brand’s history. A beautiful car that perfectly embodies modern luxury while celebrating the brand’s founding principles and heritage.”
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Rolls-Royce Dawn bows out, as electric Spectre waits in the wings