Steelbird has teamed up with the upcoming film Transformers: Rise of the Beast for a new line of limited-edition helmets. The licensed line of Steelbird Transformers helmets will be sold exclusively through e-commerce platform Flipkart, with special graphics related to the characters from the film series. There are four models of helmets.
Steelbird’s line of Transformers helmets are ISI compliant and feature a quick release chin strap mechanism for easy access. It uses UV-resistant polyurethane paint, while a dynamic ventilation system increases airflow. The housing is injection molded from a special high impact grade engineering thermoplastic. Meanwhile, the adjusted-density EPS shock padding is covered with anti-allergic material for comfort during long rides.
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Commenting on the collaboration, Rajeev Kapur, Managing Director, SteelBird Group said, “We are extremely honored to be partnering with Transformers: Rise of the Beast and bringing this exclusive licensed helmet range to the Indian market. SteelBird has always strived to deliver innovative and reliable safety gear, this partnership allows us to bring together our passion for helmets with the iconic world of Transformers. We believe riders and fans alike will be excited about this unique collection.”
“Our exclusive partnership with Flipkart has ensured that these limited edition helmets will be readily available to enthusiasts across the country. We look forward to witnessing the excitement and joy these helmets will bring to our customers,” he added.
Transformers: Rise of the Beast is the seventh installment in the Transformers live-action film series and is the sequel to the 2018 film Bumblebee. This is the prequel to the 2007 Transformers movie series. The film stars actors Anthony Ramos and Dominic Fishback and will include fan-favorite characters including Optimus Prime, Scourge, Elazar, Phantom, Arcee and Bumblebee. Transformers: Rise of Beasts opens in India on June 9, 2023.
First published date: Jun 16, 2023 at 10:34 AM CST