When it comes to electric vehicles, Tata Motors is the undisputed champion among the country’s automakers. The company currently offers electrified models in several body types such as the Nexon EV, its long-range twin-cylinder Nexon EV Max, Tigor EV and Tiago EV, and going forward, expects its EVs to account for a sizeable percentage of its total vehicle sales in India.
Electric vehicles are slowly making their mark in the country, although the options are still fairly limited. Tata Motors’ playing field is pretty much empty so far, as most of its competitors either don’t have any EVs in the “affordable” price range, or don’t have EVs at all. But even if competition will intensify, the company expects around 50% of its total car sales in India to come from its electric models.
In its 2022-23 annual report, Tata Motors has highlighted that the electric vehicle segment in India will continue to grow and is well positioned to capitalize on the opportunity. “The contribution of electric vehicles in our portfolio could increase to 25% within five years and to 50% by 2030,” the report said.
Also watch: Tata Nexon EV Max road drive review
Tata Motors to sell 50,043 EVs in 2022-23. This is a pretty impressive figure considering that the overall EV market in India is still in its infancy. The model offered by the company has no real competitors as Mahindra has only recently launched the XUV400 and the other models have no direct competitors. Notably, MG Motor India offers the Comet EV, while Citroen offers the eC3, which is priced around the same range as some Tata EV models.
But Tata’s foray is unlikely to be based solely on the models currently on offer. The company showed off a near-production Safari EV at the 2023 Auto Expo in January. It also plans to incorporate concept models like the Curvv and Avinya into their respective production incarnations in the future.
First published date: June 28, 2023, 16:17 PM (India Standard Time)