Tesla is electric wake-up call for auto industry: Ferrari CEO

Tesla and Ferrari may not be on the same page as they follow completely different philosophies when building their cars, but Benedetto Vigna, CEO of the Italian sports car marque, believes the electric carmaker is critical of the industry’s rapid move toward electrification. Transformation is responsible. He believes that Tesla has become a wake-up call for the global auto industry.

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Updated on:
February 14, 2023 at 15:14 pm

The Ferrari SF90 and 296 plug-in hybrid are two electrified models in the automaker’s lineup.

Ferrari itself is moving towards electrification in a global transformation trend. The Italian auto giant has pledged to have electric vehicles account for 40 percent of its sales by 2030. The Ferrari chief has admitted that the supercar brand, founded in 1939, has a lot to learn from Elon Musk, the 20-led electric car startup. He praised Tesla, arguing that it has accelerated change in an auto industry dominated by the internal combustion engine, according to Bloomberg. “Things used to happen too slowly. Tesla shook up the industry, accelerated processes and decision-making. They were faster and more agile,” Ferrari’s chief executive said, praising Tesla. However, he doesn’t see Tesla as a rival automaker.

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Ferrari is currently on track to launch its first all-electric car in 2025 before bringing it to market in 2026. Speaking about the upcoming Ferrari EV, Vigna said it will be like any other functional vehicle. “For me, it’s a functional car. It means getting from one point to another,” he said, adding that the car company makes emotional cars that offer consumers a unique driving experience. He also said its electric cars would offer the same thrills as internal combustion engine models.

The Ferrari CEO further claimed that the car company is no slower than others when it comes to adopting electrification technology. “That’s not true. I just don’t think a company like ours can force any choice on the customer, which is why we’ll continue to offer hybrid technology as long as it works,” Vigna said. Ferrari currently has two electrified models in its portfolio, the SF90 and the 296 plug-in hybrid, available in coupe and convertible body styles.

First published date: Feb 14, 2023 at 15:14 PM CST


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