Tesla is beefing up its referral program by offering existing Tesla owners a $1,000 discount on Model S and Model X purchases and three months of free Full Self-Driving (FSD). The electric automaker suspended its referral program for several years, but restarted it for electric vehicles last month. Referrals and buyers can earn points, the automaker said. These Tesla points can be redeemed for free Supercharger miles, purchases at Tesla’s online store and entry into Cybertruck sweepstakes.
Tesla has updated its Loot Box, the part of its mobile app used to run a referral program to change referral perks. As the automaker revealed, it’s offering a $1,000 discount and three months of free full self-driving for the Model S and Model X, and more credits for the Model 3 and Model Y. For Model 3 and Model Y electric vehicles, Tesla offers $1,500 in Loot Box credits.
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As revealed by Tesla, the relaunch of the referral program is to boost its sales. The automaker recently said it would try to do some advertising. However, it still relies on its existing customer base to promote its cars and reward them in the process. However, there is a catch. The EV giant revealed that these incentives for EVs are only available to those who place orders by June 30 this year, suggesting Tesla hopes to boost sales by the end of the quarter.
Over the past few months, Tesla has been desperately trying to boost sales with new measures. While the most recent was offering deals through a referral program, the automaker began a price war in late 2022 that continued into the first quarter of 2023 as Tesla slashed the prices of its electric vehicles to Get more orders.
First published date: Jun 4, 2023 at 09:26 AM CST
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