A total of 3 million TVS HLX series motorcycles have been sold in 54 countries around the world, the local two- and three-wheeler maker claims. The automaker said the milestone was the fastest achieved in 17 months. Furthermore, the company sold those 3 million motorcycles globally within a decade of launching the motorcycle in 2013.
The TVS HLX series of motorcycles includes TVS HLX Plus, TVS HLX 125, TVS HLX 150, TVS HLX 150 X, TVS HLX 150 DISC and TVS HLX Gold models. The automaker claims to have addressed the mobility needs of rural and semi-urban consumers in African, Middle Eastern and Latin American countries with a range of TVS HLX models.
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The two-wheeler giant also claims growing demand for the HLX range as it has been enabling last-mile connectivity in Africa, where the motorcycles are widely used as taxis, transporting and connecting millions of passengers every day.
Commenting on the milestone achievement, KN Radhakrishnan, Director and Chief Executive Officer, TVS Motor Company, said that the milestone is an acknowledgment of the preference of customers across regions for the company’s products. “We are delighted that our leading global brand, TVS HLX, has achieved the milestone sales milestone of 3 million units in the global market. This milestone reinforces our efforts to continue delighting our customers with outstanding products, which are combined with a strong The customer satisfaction programs complement each other. This milestone is recognition of our customers’ preference for our products across geographies. We thank our customers for their continued support and trust in the brand over the years,” he added.
Rahul Nayak, vice president of international business at TVS Motor Company, said that with TVS HLX, the company has built a brand that is synonymous with durability and performance while ensuring continuous product improvement. “This milestone is a testament to the hard work of our entire team and highlights our strong production and network capabilities. With TVS HLX, we have built a brand that is synonymous with durability and performance while ensuring continuous product improvement. TVS HLX is a testament to customer insight-driven product development. We remain committed to bringing quality products to customers in the market with the best after-sales service and convenient supply of original parts,” he added.
First published date: March 6, 2023 at 12:08pm CST