Toyota has subtly teased an electric Lexus concept car, which is expected to make a public debut sometime later this decade. At one event, as the automaker’s executive vice president, Hiroki Nakajima, was revealing the company’s future product strategy and next-generation electric vehicles, a mysterious car with a Lexus badge appeared in profile in the background.
The car comes out with a very attractive silhouette. With a Lexus badge on its C-pillar, it looks like an angular swooping hatchback. There are also side cameras in place of traditional rearview mirrors. Interestingly, this isn’t part of a lineup of EVs Lexus is launching in late 2021. It’s a new product the automaker is working on. However, the Japanese car brand has been tight-lipped about the mysterious electric Lexus.
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Meanwhile, Toyota intends to accelerate the expansion of its electric vehicle portfolio despite being a laggard in the global EV market so far. The automaker revealed plans to launch 10 electric vehicles by 2026. The strategy contrasts with automakers’ reluctance to embrace electric vehicles with open arms. The company’s new leadership is calling the shots.
At the same event, Toyota announced that the next generation of electric vehicles due in 2026 will be completely different from current electric vehicles. Additionally, the automaker claims that the next generation of EVs is expected to double the range thanks to a more efficient battery pack. As it says, the new model promises to set hearts racing with its drivability and new design language.
These next-generation electric vehicles will feature a new operating system called Arene, which will support over-the-air software updates and allow owners to customize the driving experience. Toyota also claims that these EVs will be more fun to drive.
Specifically, Toyota revealed that it will launch a three-row electric SUV in the U.S. in 2025, while China will launch two electric vehicles in 2024. Additionally, the bZ Ev lineup will expand to more countries, while the automaker is planning to launch an electric pickup truck by the end of 2023, as well as a compact electric car.
First published date: April 10, 2023 at 09:37 AM CST