Toyota will go all-electric in this market from 2035, selling only EVs


Toyota may have been reluctant to move to an all-electric lineup as quickly as possible globally, but in Europe, the automaker has been forced to make the decision to sell only electric vehicles from 2035 onwards. According to Automobilwoche, the legislation decided to convert its product line entering Europe to electric vehicles by 2035, thus switching to pure electric vehicles.

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| Updated on: June 22, 2023 at 10:01 am

Toyota’s decision to launch an all-electric vehicle in the European market is compelled by legislation. (Ministry of Public Transport)

Matt Harrison, chief operating officer of the Japanese automaker’s European division, reportedly said Toyota does not support the EU’s proposed Euro 7 emissions standards. The emission standards oblige carmakers to reduce the average CO2 emissions of their fleets by 55% from 2021 levels by 2030. He also expects stringent emissions standards to be lowered to more realistic levels rather than scrapped entirely. However, with such stringent emissions standards likely to be enforced, the automaker has decided to go all-electric in Europe from 2035 onwards.

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Europe is one of Toyota’s key markets. Despite the automaker’s enthusiasm for hydrogen fuel, there are only a handful of hydrogen refueling stations across Europe. As a result, the automaker is not keen on switching to hydrogen fuel-powered vehicles, but is considering all-electric vehicles, especially given that the African continent has much better infrastructure for charging electric vehicles. Harrison said the company will be ready to sell 100% pure electric vehicles starting in 2035. He also estimates the brand’s share of EV sales will increase from zero in 2022 to 15% in 2025 and 55% in 2030.

While the automaker was forced to make such a decision in the European market, elsewhere around the world it will continue to sell internal combustion engine-powered vehicles, hybrids, plug-in hybrids and hydrogen vehicles for the next decade .

First published date: Jun 22, 2023 at 10:01 AM CST

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