Toyota’s goal is to sell electric vehicles with the same range as hybrids.learn more


Toyota aims to bolster its electrification drive by adopting a multi-pronged strategy. Takero Kato, president of the Japanese automaker’s pure electric vehicle plant, hinted that the company wants to offer pure electric vehicles with the same range as the automaker’s hybrid vehicles. According to the Toyota Times, the car company is developing a next-generation pure electric vehicle that will hit the market in 2026.

go through: HT car desk
| Updated on: July 6, 2023 at 12:51

Toyota plans to sell 3.5 million pure electric vehicles globally by 2030. (Ministry of Public Transport)

In addition to focusing on reducing the upfront cost of EVs to gain market share, Toyota is also focused on expanding production, the report said. The company plans to produce and sell 3.5 million pure electric vehicles by 2030. Kato hinted that the next generation of electric vehicles will play a key role in this strategy.

Also read: Why alternative fuel-powered cars are a big deal for Toyota in India

Toyota, despite being one of the world’s largest automakers, is a latecomer to electric vehicles. In addition, the company has always opposed an all-electric strategy, which is reflected in its product strategy. While other automakers have emphasized the introduction of pure electric vehicles, Toyota has been cautious about pure electric vehicles. Instead, it focuses on variable green powertrain solutions. However, Toyota has been forced to change tack as demand for EVs continues to rise.

To make it stand out in the segment and pick up the pace, the auto brand isn’t focusing on price parity with hybrids. In addition, it aims to offer a battery-electric range similar to that of hybrid models. “I like pure electric vehicles. With pure electric vehicles, I want to change the future of cars, manufacturing and work. First of all, the car. Our goal is to achieve the same range as the very popular hybrid car. It is a difficult task. “We want people to feel Toyota’s unique personality in the pure electric vehicle products we create and offer,” Kato said.

First published date: Jul 6, 2023 at 12:51 PM EST

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