TVS Motors has announced a partnership with KidZania, a global indoor edutainment theme park, to bring the first racing experience center to children. The first TVS racing experience center is located at KidZania Mumbai branch, bringing racing experience to young enthusiasts. The new experience zone will offer a series of interactive learning areas, knowledge sharing sessions and even a mini track to promote racing culture.
KidZania’s TVS Racing Experience offers role-playing activities for children of all ages. This includes a TVS Apache RR 310 assembly area where kids can assemble panels on the motorcycle using actual tools. There is also a design studio to design the motorcycle and learn about the assembly line as well as using the kit according to the given guidelines.
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Kids can set new high scores and earn a racing license on the TVS Racing simulator. Finally, kids can ride Apache mini bikes on the indoor park’s track. TVS and KidZania have also launched a new range of merchandise for young enthusiasts, including cycling jackets, gloves, t-shirts and ISI-approved helmets.
Vimal Sumbly, Senior Business Director, TVS Motors said, “We are delighted to partner with KidZania to bring an unprecedented motorcycle racing experience to children in India. The promise of racing culture. Driven by the philosophy that inspiration starts young and ambition starts young, we aim to provide fun and interactive experiences for children to learn and experience the joy of racing in a safe and controlled environment. TVS Racing has been at the forefront of promoting two-wheeler racing domestically, and we believe this unique experience will not only create an unforgettable experience for children, but also inspire and foster a passion for racing in the next generation.”
Speaking about this special partnership, Prerna Uppal, Principal Partner, KidZania India, said, “I am very pleased to announce that two new age brands will join forces to create such an innovative and unique experience concept. Collaboration between KidZania and TVS Motor Company The partnership represents not just a collaboration, but a fusion of two very different cultures – KidZania’s focus on experiential learning and interactive play, combined with TVS Motor’s commitment to innovation and sustainability, to create a truly A unique and exciting opportunity to explore the world of racing and mobility. We can’t wait to see the impact it will have on children’s lives.”
The TVS Motorsport Experience Center also celebrates the brand’s 41-year motorsports heritage. The Experience Zone aims not only to raise awareness about racing, but also to shape people’s impressions of riding safety and motorsport in general.
TVS and KidZania are already in talks to expand it to the latter’s indoor theme park in Delhi NCR. KidZania is also working on opening a third indoor theme in Bangalore, which may have a similar experience center in the future. KidZania currently has 25 brands and TVS becomes its 26th association.
First published date: May 6, 2023 at 18:59 PM CST