TVS Motor expands global footprint to Africa, launches its models in Ghana

Indian two-wheeler manufacturer TVS Motor has expanded its global footprint by launching its bicycles, scooters and commercial vehicles in Ghana. TVS Motor released a statement announcing that it has launched seven new models in African countries in its latest expansion. Among the models launched by TVS in Ghana, in addition to the King series of tricycles, there are also Neo NX, HLX series, and Apache 180. The TVS HLX series of motorcycles are the best-selling models for the two-wheeler manufacturer. Earlier this month, TVS said that to date, 3 million motorcycles in the HLX series have been sold in 54 countries around the world.

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Updated on:
March 27, 2023 at 13:52 pm

The Indian two-wheeler maker has expanded its overseas presence by launching its models in Ghana, Africa.

TVS Motor’s latest expansion aims to reach more countries to increase export units. Currently, the two-wheeler manufacturer ranks among the top five in the world and has the largest global influence. TVS Motor’s models are sold in more than 80 countries, including Africa, Southeast Asia, Latin America and the Middle East outside of India and its surrounding countries. Rahul Nayak, Vice President, International Business, TVS Motor Company, said: “We are proud of our diverse and robust product portfolio, which includes Bebeks, motorcycles and trikes, catering to the needs of customers looking for everyday and last mile connectivity in Ghana. Our products are specially designed to meet the needs of the African market while providing superior quality and reliability.With the introduction of these new products, we aim to provide our customers with a hassle-free experience, unmatched after-sales service and prices Reasonable original spare parts.”

TVS Motor has formed an alliance with its partner in Ghana, Arash Motors, which will sell its models. Dev Bulani, Managing Director of Arash Motors said, “We are delighted to partner with TVS Motor Company and bring to Ghana a range of mobility solutions to meet the specific needs of different customers. TVS Motor’s products are renowned for their technology, quality, enhanced Known for its safety and aesthetic design features. With these seven new products, we will be able to create a strong connection with our customers.”

Arash Motors will sell Neo NX, HLX 125, HLX 150, HLX 150X, Apache 180 and other TVS motorcycles in Ghana. In the field of commercial vehicles, TVS will sell the Deluxe and Deluxe Plus versions of the King series of tricycles domestically.

First published date: March 27, 2023 at 13:52pm CST

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