Vespa Mickey Mouse Edition Unveiled to Celebrate Disney’s 100th Anniversary


Italian scooter manufacturer Piaggio has announced a partnership with Disney to launch a limited-edition line of Vespa Mickey Mouse scooters. Two iconic brands have joined forces for a special program for Disney100, celebrating 100 years of Disney, its stories and its storytellers. The limited edition Mickey Mouse Vespa will be available in select markets but unfortunately not in India.

go through: Sameer Fayaz Contractor
| Updated on: June 21, 2023 at 18:03

Vespa and Disney Partner to Bring Primavera Mickey Mouse Edition to Global Markets

The Disney Mickey Mouse Edition will be extended to Vespa Primavera 50 cc, 125 cc and 150 cc models. The Vespa scooters will be painted in black, red, white and yellow – the same colors as Walt Disney’s famous character Mickey Mouse. The colors are a direct reference to the “famous mouse”, with yellow wheels reminiscent of Mickey Mouse’s shoes and black mirrors reminiscent of his round ears.

Also read: BS6 Phase 2 compliant Vespa Dual 125 and 150 launched, prices start ¥132,000

The Vespa Mickey Mouse Edition has yellow wheels like Mickey Mouse's shoes and mirrors like his ears
The Vespa Mickey Mouse Edition has yellow wheels like Mickey Mouse’s shoes and mirrors like his ears

Graphics on the front apron and side panels outline the Disney Mickey Mouse version of the character. Finally, Mickey Mouse’s signature appears on the scooter’s saddle and front apron. Not only the Vespa Primavera scooter, but the Disney Mickey Mouse version will also come with matching helmets in black, red, white and yellow.

Michele Colaninno, chief executive of global strategy, product, marketing and innovation of the Piaggio Group, said of the association: “Dreams allow us to look to the future with optimism, even in this Complicated times. On this special occasion of Disney’s 100th anniversary, it’s impossible not to celebrate an icon as timeless as Mickey Mouse, paying homage to creativity, imagination, light-heartedness and fun – values ​​that have always been Presence. Anchored Vespa. Today, as then. The collaboration between Vespa and Disney represents a celebration of two historic companies sharing a common dream: to give everyone the freedom to express their imagination.”

“Like Mickey Mouse, Vespa is a cultural icon that evokes a sense of fun and adventure, and they form a wonderful A combination that truly extends our timeless storytelling. We’re so excited to be bringing this version of the iconic scooter to our fans on the centennial occasion and bringing all of Mickey’s charm and personality to where people want to go On a road trip!”

There are no mechanical changes to the Vespa Primavera scooter range. This is the second time this year that Disney has entered into such a prestigious partnership with an automaker to celebrate its 100th anniversary. Earlier this year, the company teamed up with Hyundai to bring a special edition Ioniq 5 to the 2023 New York Auto Show to celebrate Disney’s 100th anniversary.

First published date: June 21, 2023, 18:02 PM (India Standard Time)

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