In Volkswagen Group’s revised e-mobility strategy, its core brand Volkswagen now aims for at least 80 percent of its sales in Europe to be electrified by 2030. Previously, the German automaker set a target of 70 percent of its total sales in Europe by the end of the decade with electric vehicles. This was announced in 2021 under the automaker’s accelerated electrification strategy. However, the revised goals are much higher and more ambitious.
Thomas Ulbrich, head of Volkswagen’s new mobility business unit for software and autonomous vehicles, told Automobilwoche that the Volkswagen brand has the most ambitious goals of any group brand, which includes Audi, Skoda, Seat and others. Ulbrich explained that the Volkswagen brand, which has been at the forefront of these issues in the group, feels obligated to aim so high. He also acknowledged that the revised target of electric vehicle sales accounting for at least 80 percent of total retail sales in Europe by 2030 was very ambitious.
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Volkswagen officials believe that this revised target shows the automaker’s intention and commitment to the electrification strategy. However, the German auto giant has not raised its EV targets in other major markets such as China and the United States. In these markets, Volkswagen aims to generate at least 50 percent of its total sales from battery-powered pure electric vehicles.
All-electric vehicles account for more than 10% of total Volkswagen passenger car sales by 2022. The automaker is now gearing up to launch a slew of new and updated models under its ID-badged range of all-electric vehicles to meet its ambitious electrification goals in Europe.
First published date: March 8, 2023 at 13:38 PM CST