Volkswagen to launch 10 more EVs by 2026 as it ramps up EV offensive

Volkswagen said on Tuesday it plans to introduce ten more electrified vehicles in its global electrified vehicle portfolio by 2026. In addition, the German automaker said it plans to increase its electric vehicle offensive in the next few years and strive to become the number one in the global electric vehicle market. In addition, the car brand said that China will be one of the most important markets when it comes to electric vehicles. Interestingly, Volkswagen’s comments come at a time when established foreign brands are being snapped up by nimble local rivals in the Chinese market.

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Updated on:
April 18, 2023 at 11:49 am

As an integral part of its electric vehicle offensive, Volkswagen is actively eyeing China, one of the world’s key markets for electric vehicles.

Speaking of the company’s EV strategy, Volkswagen CEO Thomas Schaeffer said at the Shanghai Auto Show unveiling the ID.7 EV model that the automaker will bring 10 more EVs to market by 2026. His comments are in line with Volkswagen’s previous comments this year, when it said it would cut the time to market for new models from four years to almost 2.5 years on average.

Also read: VW ID.4 EV, Kia EV6 rival, showcased in India; launch coming soon

In the past few years, some well-known foreign auto brands have lost market share in China to local competitors. Compared with foreign competitors, Chinese EV brands have developed at a rocket-like pace in the past few years. Focusing on this, Volkswagen aims to strengthen its competition in the Chinese market, one of the most important global markets for the German brand.

As part of its intensified strategy, Volkswagen aims to speed up its product launch in China. To achieve this, Volkswagen is working to strengthen the localization of research and product development in the country. Talking about the company’s China strategy, Schaeffer said that the company’s guiding principle is to develop at full speed in China and for China.

First published date: April 18, 2023 at 11:49 AM CST

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